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Marketing Your Own Business

January 9th, 2012, Admin

At Myindependentcontractor.com we have a vast amount of independent contractors that take advantage of our service nationwide. We take pride in providing free websites to all independent contractors who are trying to market themselves but we also understand that right now its harder than ever to find jobs. Even those independent contractors with tons of experience under their belt are having a hard time but instead of sitting back and waiting for something to happen, you have to go out market yourself in other ways to get noticed.

As an independent contractor you are essentially running your own business, and just with any business, you can’t just sit back and wait for jobs to come find you. Marketing is key to any business; it helps you and your personal brand become more recognizable, ultimately creating more opportunities for you.

Here are some tips to help you with marketing yourself as an independent contractor:

  • Sign up for Myindependentcontractor.com (if you haven’t already) and take advantage of building your own FREE website. This website will allow you display the type of work that you are capable of. You want to display pictures that show the type of quality work that you do. Also, with your Free website you are given code that allows you to post your website in Craigslist.com.
  • Testimonials and references; Ask for testimonials from clients, in writing, which you can use for your website to put under testimonials/references, so when people view your website they can read all about how professional your business is. Also, ask your clients if they can refer you to friends and family who might need your services. It costs you nothing to have your clients refer you and it’s a great way to get new projects.
  • Advertisements; make sure to find out what works best for you in your advertising and stick with it. Whether it’s posting in directories such as Craigslist.com, or just by word of mouth. Do a trail and error to see exactly what works and what doesn’t. You want to try and meet your target customers in ads.
  • Use project signs in front every job that you do, even if it’s only a single day job. The sign can bring a lot of attention from neighbors on the street, or if it’s a busy street it can bring you a good amount of attention. If your sign is up you need to be sure that you run a clean jobsite, actually you should always run a clean jobsite. You don’t want someone to drive by looking for work to be done and see your jobsite and they see it’s a mess. They will be thinking that this could be their house.
  • Business Cards; business cards are easy way to get your name out there by just handing them out with your number and your website. This allows for customers to pass your number by word of mouth even if they don’t have your card or website address. Putting your website address on your card allows for potential customers to check out your work before they give you a call for the job.
  • There are other ways of marketing you as an independent contractor, such as getting a logo, sponsoring teams, making personal appearance in the community helping, putting your ad in the local newspaper, etc.

Take advantage of our offered service and hopefully some these tips will help you with your marketing efforts to increase your cliental.

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