Many independent contractors have their own ideas how to market themselves but we are going explore other local marketing possibilities. Marketing should be everywhere you can go but its good focus locally and find areas that would be the most effective. Your neighborhood is a great place to start your marketing efforts, especially if you are business, it can provide sufficient leads to jobs.

There are a few things you want to focus on when marketing within your community. First stay local, try and only focus your marketing efforts towards the areas your business is within. Secondly stay involved, you want your business to be involved and known through doing community activities and other goodwill that will help the community. Lastly stay personal, instead of just dropping off flyers just like every other contractor, try to get to know your potential clients. You want to make sure to focus on these three things but here are some additional tips to start your marketing plan.

Your business should utilize city, local, and your own business websites that lets you market your business. Myindependentcontractor.com lets independent contractors build their own website for FREE. It lets you posts photos of your work, the description of your work, reference/testimonials from past clients and put in their directory for your website to be viewed along with a code to advertise your website on other directory and local websites. Search locally to find those websites that allow you to display your website with your service, such as Craigslist.com and Backpage.com. You want to make sure that you make a local presence for your business by covering all the local websites that potential clients would be searching.

Your business should get involved within the community and stay involved in your community. This substantial way to market your business, people in the community always remember those business or people who help out in the community. Donate money to help remodel some of the old buildings in town or sponsor kids sports teams in the community. If you don’t have any money to donate, donate your time to help out with projects in the community. You could even join the community board; this will show people that you care about your community and help you stay involved with past customers that hopefully turn into loyal customers.

Following up with staying involved with the community is supporting community events. Support the community events; you could even sponsor a community BBQ for your business. It might not be a bad idea to start an advisory board of past and present clients to give their opinions on how to better serve the community with your services.

Paper articles, commercials, flyers, advertisements are all ways to publicize your business. You want to make sure you take advantage of all the opportunities to advertise your business, you might not be able to do all of them but do as many as you can. These will lead to more and more project leads, along with bigger projects, more quality project leads, bigger clients and higher pay rate. Remember you have to start somewhere but use the resources that surround you to get your business were you want it to be.